Produce Handling for Direct Marketing

Publication Number: NRAES-51
Cost: $10.00
Length: 26 pages
ISBN: ISBN 0-935817-31-X

Successful direct marketing of fresh fruits and vegetables depends on providing quality items in a clean and customer-friendly environment. This publication is valuable for growers who sell seasonal produce at local farmers' markets or roadside markets. It describes postharvest physiology, food safety, produce handling from harvest to storage, refrigerated storage, produce displays, and specific handling and display recommendations for over forty types of fruits and vegetables. Eleven tables and eight figures are included. (1992)

Successful direct marketing of fresh fruits and vegetables depends on providing quality items in a clean and customer-friendly environment. Produce Handling for Direct Marketing, NRAES-51, is an invaluable guide for the grower who sells seasonal produce at local farmers' markets or roadside markets.

The 26-page publication describes produce-handling techniques that satisfy the needs dictated by postharvest physiology of produce and concerns about food safety. It includes general guidelines on field handling and market displays, with sections on iced and refrigerated displays. It also discusses the principles of refrigerated storage and the options a grower has for cold storage rooms and refrigeration equipment.

Produce Handling for Direct Marketing, NRAES-51, features specific recommendations for handling over forty types of vegetables and fruits. Eleven tables and eight figures supplement the text, which was reviewed by extension agents and scientists from throughout the Northeast region.

This informative bulletin was written by James A. Bartsch, associate professor of agricultural and biological engineering at Cornell University; and Roger Kline, former senior extension associate at Cornell University.

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